About me
Keren Phillips is head of brand strategy for The Common Room – a new model communications agency that’s shaking up the way the industry works.
Her background in advertising has seen her win industry accolades from the likes of Cannes, One Show and the coveted Effie Awards, with work for Ford, Bayer and our own local, Waitakere City Council.
She has helped create a number of successful digital campaigns (including one rather notorious viral video that ended up featured on an episode of Ellen) and is passionate about the role emerging media platforms are playing in business communications.
Why am I doing the LIFEWISE Big Sleepout?
Homelessness is an issue that is going to require a far more creative approach than the current band-aid solutions are providing. I love the sideways thinking the Lifewise team are showing in the development of the Hub and I feel really good about lending my support to this awesome initiative, even if it’s just in this kind of small way.
