About me

The man who aims to turn Jucy into an international travel brand, Jucy CEO, Tim Alpe is well on his way to building one of Australasia’s fastest growing independent tourism companies.

Since JUCY’s 2001 launch, JUCY’s vehicle fleet has grown to 2,500 cars and campavans, rental branches in eight locations around New Zealand and Australia, a JUCY Hotel in Auckland, JUCY Cruize Milford Sound and JUCY By Design, a campervan manufacturing company just north of Auckland. The next plan is to launch more hotels and look at other tourist attractions that can be ‘JUCYfied.’

Tim believes his love for JUCY is the reason for his success and continued motivation. “I love that we have created something from scratch that now has over 160 staff and is used by over 150,000 people each year. I still get excited each time I see one of our cars or campervans on the road, or when I see people’s eyes light up when they walk into the JUCY Hotel.”

Tim was recently named the 2010 New Zealand Ernst & Young Entrepreneur of the Year.